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When most people think of a pillow, they get an image of a white cotton pillowcase over a feather-filled pillow. But especially in the past decade, there have been many alterations and changes made to the common pillow. These changes were made because there were a few fundamental issues with the standard feather-filled pillow. For one, many people found the feathers would flatten during the night. Once flattened, they would not offer enough neck support, and this would result in minor to severe neck pain.
The other problem was that people who were susceptible to allergies found the feathers could irritate them. This proved particularly counterproductive, as these allergies would sometimes keep the person awake at night. One common response to these problems was the marketing of buckwheat pillows. These pillows hold their shape throughout the night, and the hulls have the added benefit of neither conducting nor reflecting heat in the way that synthetic fillings do.